WHAT WE DO
We are a virtual marketing advisory and implementation firm that serves B2B technology and services businesses with USA-based operations. For over two decades, we’ve helped ambitious companies profitably accelerate brand and revenue growth—with strategic, creative approaches to growing market share and a relentless focus on the customer experience and efficient execution.
When we work with you, we can act as an extension of your marketing group or as your outsourced marketing team. Our flexible project and pricing approaches enable you to find the best solution for your needs and budget.
Building the marketing foundation critical to revenue growth success
- Branding – Break through the clutter and stand ahead of competition
- Value Propositions – Give compelling, diferentiated reasons why to buy
- Demand Generation – Build awareness and interest where prospects get their information
- Lead Generation – Acquire, then nurture, interested prospects into qualified leads
- Content Development – Move prospects along the buying journey with engaging content
- Sales Enablement – Equip your sales team with what they need at every step
Using the power of the web to expand reach, engage customers and drive sales
- SEO Marketing – Achieve high organic ranking so you’re found when prospects are searching
- PPC AdWords & Remarketing – Economically expand brand reach and drive prospects to your site
- Social Media Marketing – Gain attention and website traffic by tailoring content to Social Media channels
- Email Marketing – Boost engagement and sales with the right personalized message at the right time
- E-Commerce – Offer an e-commerce experience that delivers profitable sales and satisfied customers
Website Development & Design – Make your site modern, impactful, SEO friendly and secure
HOW WE DO IT
Transformed our “marketing” which consisted of a few sales brochures and events into a strategic effort that raised our industry profile, clearly differentiated us from our competitors, and grew our lead pipeline.
Instrumental in helping me to transform my start-up vision into reality by developing a brand identity, value propositions, high-impact messaging and a business launch plan. The “get things done” attitude and resourcefulness enabled us to secure our first customers effectively and efficiently.
With groundbreaking market research that explored attitudes as well as functional benefits, Barbara successfully repositioned our brand, competitively protecting the bank’s highest contributor to net income.
Helped us develop and launch our second Center of Excellence with year-one results that far exceeded expectations. Led critical value proposition development, branding, creative design, and was a guardian of the voice of the customer, keeping us focused and efficient in execution.
Our site was ranking for only a handful of keywords and wasn’t generating inbound leads. With their SEO expertise, we’re now achieving high rankings for many of our most valuable keywords and have more than tripled our inbound inquiries.
Our website was outdated and wasn’t helping us to generate new business. Now we have an SEO-optimized, mobile friendly website with great content and design, and we’re finally getting quality inbound leads.
For several years, we managed our PPC AdWords internally and struggled to achieve positive payback. After hiring b2bMarketingusa’s experts, we discovered we were wasting thousands of dollars per month. They helped us reduce our monthly spend while improving our response rates—definitely a win!