B2B Social Media Marketing

B2B Social Media Marketing2019-01-10T23:50:15+00:00

Use the power of Social Media to tell your story and reach new audiences.

The value of social media platforms is increasing, as more B2B prospects and customers turn to them to learn more about a company. While many businesses are realizing this importance, and establishing social media accounts, they’re often finding it difficult to implement a marketing program that justifies the time and costs involved. Properly managing your social media accounts can enrich your dialogue with customers, prospects and employees, providing added value by building awareness, bringing your brand story to life, driving traffic to your website and generating leads.

Since social media thrives on current content, there’s nothing worse than having a social media account that’s dormant or merely a posting space for such things as employee events. Whether you’re establishing a LinkedIn, Facebook, Twitter, YouTube, Instagram or other account, providing up-to-date, engaging content about your company and industry is key. That means you need to be committed to devoting the resources required.

Personably engage with vibrant social media sites.

We start by advising you on which social media platforms best align with your business objectives and resources. We’ll work with your team to create a plan to deliver a consistent stream of timely content by developing a 60 to 90-day editorial calendar that assigns content “owners” and establishes a budget. Often we find businesses that have existing content that can be easily recycled to keep social media accounts current. If desired, we’ll also manage the execution processes. Using data analytics, we help you assess the ROI of your efforts on each platform by assessing viewership and participation increases over time.

With our guidance and management, your social media efforts can become a powerful link to your buyers, employees and constituencies—a vibrant, polished and engaging place for them to keep up-to-date on your latest developments, learn about your brand “personality” and values, and interact with your company and its community.

Learn more about…

We’re friendly, flexible and ready to lead your business to new heights.

Get in Touch with Us